Bodylastics International has made a commitment to providing the most effective, safest and best designed
elstic resistance products available anywhere. We know the importance of a great fitness tool to help you look and feel your best. You need to be able to believe in it and rely on it. It becomes a part of your life..

Back in 1994 Blake Kassel (Bodylastics CEO) was being certified for personal training through NASM. During the weekend long certification he heard multiple instructors praise the benefits of surgical tubing for resistance training. While latex tubing was sufficient for light training, it was not feasible for strong individuals.

So, he went to the drawing board and invented the quick clip system, which would enable the user to add "stack" multiple bands for greater resistance. 

Blake spent the next 1.5 years perfecting the design of the bands and the components. In 1998 the first Bodylastics system was launched. Resistance bands training has never been the same since.